Through the years my design company was first small then it became somewhat larger then it became small again. It has been called IDcollection, then Intelligent Design, then Solidcore, then Earthaware. Now its back to me, Owen, but I like the name Solidcore the most, it speaks to the heart of how I work, so I use Solidcore still.

Here is my bio...



Owen William Fritts                                            

“eco inspiration, embedded narratives, cultural integration”

I grew up as a curious American boy in Europe during the 1960’s and 70’s. I was blessed with summer journeys in the family VW camper van exploring the continent, its natural landscapes, museums and the many unique cultures there. In the 80’s as a young man back in the USA I taught downhill skiing, and studied art, sculpture and eventually architecture. In my early 20's I lived in New England, Colorado and Hawaii then settled outside Portland, Oregon in 1994. There I founded Eco-conscious design firm IDcollection which came to be called Intelligent Design. After ten years running I sold it. The green design elements of it became my current firm, Solidcore. I spent over two decades in the corporate and public architectural design worlds where I designed, created and had fabricated objects, interiors and built environments always with an eye on the global environmental impacts of my work.

In 2009 I turned my focus forward to sculpture and education. I consider sculpture a form of smaller architecture and vice-versa. Drawing from a unique background merging art, architecture, business, environmental awareness and global community building experiences I embed Eco and social narratives into my work which ranges from jewelry to multistory building sized public experiential installations. I now complete three to five large public sculptures per year.

I also teache “design thinking” and created the Earthaware Foundation (a division of Solidcore) to further my vision through 1-5 day interactive, hands-on, creative experience workshops. I both leads these events and “train the trainers” who then lead them independently. Earthaware workshops for children and adults have been run around the planet in Haiti, Malaysia, Kashmir, India, South Africa, The Netherlands, Belgium, Singapore, Indonesia, Japan, New Zealand, USA, Canada, Italy, Thailand and Peru. Over 10,000 people have attended Earthaware workshops since they began six years ago.

I remain connected to the next generation of designers and thinkers by teaching and jury critiquing at primary schools, secondary schools, design universities and colleges as a guest or visiting instructor.

I have consulted for four years with the GGI Neuroscience Research Institute of San Francisco, CA, USA on the Advisory Board. They ask for my expertise in the design thinking process. I am sought for public speaking on both Green Design and the neuroscience backed “Flow-State Creative Process”. I have collaborated with many designers and neuroscientists on these topics and spoken at numerous conferences globally to audiences of over 1,000.

I served five years on the Board of Directors of the internationally acclaimed Architecture+Design Museum of Los Angeles, CA, USA. I am now the Director of the Advisory Board there where I join a team of globally recognized design thinkers and encourage an expanding focus on global environmental and cultural issues as they pertain to the human built world.

I further serve our environment as a past Board of Directors member and current Executive Adviser of SCRAP, a Portland, OR, USA based non-profit organization focused on diverting useable materials from landfills into school and community art programs.

Positions Held:


Sculptor, Experience Instigator and General Creative Human

2008 to Present

Earthaware Foundation (division of Solidcore), Portland, OR, USA/Flagstaff, AZ, USA – Founder

Education and eco-awareness building using design thinking and Flow-State learning programs


Solidcore, Portland, OR, USA/Flagstaff, AZ, USA - Founder Zero carbon interior architecture, custom and serial furniture, design, narrative embedded sculptures and objects


Intelligent Design, Portland, OR, USA – Founder

Interior architecture, furniture, objects with widely published work

1995 to 2000

Herman Miller Inc., Holland, MI, USA  – Oregon regional Design Manager

1990 to 1995

Ferraro Choi and Associates, Honolulu, HI, USA – Architectural Designer



I hold an EMBA (Executive Master of Business Administration) from the University of Oregon (OEMBA)

I studied for my MARCH (Master of Architecture) at the University of Hawaii

I earned a dual major BFA (Bachelor of Fine Art) in Sculpture and Interior Architecture from the University of Massachusetts.

and I graduated high school from The Antwerp International School in Antwerp, Belgium